Communications Innovation (EXCO)

EXCO 50000 Innovation and Collaboration

Innovation and collaboration are at the heart of organizations’ ability to survive and thrive, and they are central to individuals’ participation in the future of communication. Basic concepts, principles, tools, techniques, and processes of design, research, creativity, innovation, and collaboration are introduced through authentic learning activities. Preparation for individual design inquiry (R&D) projects is begun. Course meets during initial program residency, then online. Required. (SUM,Y)
3 Credits

EXCO 60000 Emerging Media: Principles and Theories

An examination of the fundamental psychological and sociological principles and theories that inform the design of emerging media. Students will analyze various emerging media and apply the fundamental principles, theories, and media effects that persuade, teach, entertain, inspire, and inform. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60100 Interaction and Interface Design

An examination of the fundamental principles and practices that inform interaction and interface design. Students will analyze various emerging media in order to understand the role and importance of interaction as well as how to design interactions appropriate to the target audience. Further, students will learn the theory and practice of designing, prototyping, and evaluating interfaces that are the mechanisms for interactions. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60200 Transmedia Storytelling

An exploration of story in myriad forms designed to provide students with both an understanding of the importance of story in all aspects of communications and a foundation in the principles of dramatic structure that they may apply to projects in their own field. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60300 Ethics of the Media

Ethical and regulatory issues often intersect and occasionally contradict one another making a strong personal ethics code a requirement for anyone using today’s user produced media. These conflicts are exacerbated when one conceptualizes ethics in a global sense. The intent of this course is to allow you to explore the cogent ethical issues related to your current and or professional positions and how they are affected by other cultures. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60400 Government Regulation of Communications

Examines contemporary and emerging regulatory issues that impact communication and media industries and organizations around the globe. Required. Prerequisites: EXCO 50000. 1credit. (IRR)
1 Credit

EXCO 60500 Intellectual Property and Business Contracts

Discussion and readings pertaining to current legal issues in selected fields such as intellectual property; contracts; negotiation; and managing the attorney relations. Preparation for managers to recognize and weight options with regard to legal issues they will encounter in business. Aspects of law are introduced through comprehensive reading and application to hypothetical problems. Required. Prerequisites: EXCO 50000. (IRR)
1 Credit

EXCO 60600 Audience Research Tools and Sources

In this course, participants will critically examine the theories and methods underlying specific tools for collecting data about communication audiences. Emphasis will be placed on a research approach that begins with delineating the communication challenge, framing the decisions that need to be made, and subsequently identifying the type of information necessary for making those decisions and the research tools that can provide that information credibly and effectively. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60700 Quantitative and Qualitative Data Analysis and Decision-Making

An examination of the importance of quantitative and qualitative data analysis in the decision-making process across communication related industries. This course provides executives with the basis for understanding quantitative and qualitative data collection both in terms of how the data are collected, and also how the data can be analyzed to make well informed managerial decisions. A hands-on data analysis project is required. Required. Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60800 Consumer Behavior: Theory and Application

An examination of theoretical perspectives, decision making and the internal limitations and external influences on human consumptive activities. This course provides Executives with the basis for a consumer orientation that can be used when creating their final project in their respective fields. (1 cr.; Prerequisite: EXCO 50000. (IRR)
1 Credit

EXCO 60900 Communication Economics and Entrepreneurship

Exploration of media economics with a focus on developing business plans for entrepreneurs and managers. Introduction to historic and digital communication models; database research emphasizing public records; basic finance and accounting principles; and exploring how new media ventures become realized. Students research a business plan and develop a revenue model for their media venture. Required. Prerequisite: EXCO 50000. (IRR)
2 Credits

EXCO 61000 Communication Theory for Global Leadership and Product Development

Introduction to and application of theoretical perspectives relating to global communication, leadership, and product development. This course provides a structure for students to use when creating their final project in their respective fields. Required. Prerequisites: EXCO 50000. (IRR)
2 Credits

EXCO 61101-61106 Selected Topics in Communications Innovation

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. each (up to total). (IRR)
2-3 Credits

EXCO 61107 ST: Communications Innovation

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. each (up to total). (IRR)
2 Credits

EXCO 61109-61116 Selected Topics in Communications Innovation

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. each (up to total). (IRR)
2 Credits

EXCO 61117 ST: Communications Innovation (NLA)

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective.
2-3 Credits

EXCO 61200 Research and Development Project I

Development of an extensive proposal for a new media genre, platform, production or economic model, or program. The proposal must include a literature / business review, rationale, design statement, and business plan and will draw upon previous coursework. Open only to students who have completed at least and who have gained approval of the program director. Required. Prerequisite: EXCO 50000 and completion of taken from any combination of EXCO 60000, 60100, 60200, 60300, 60400, 60500, 60600, 60700, 60800, 60900, 61000, and 61101-61199. (IRR)
3 Credits

EXCO 61300 Research and Development Project II

The degree capstone, involving the development of a prototype for a new media genre, program, platform, production system, or economic model, based on an approved project proposal developed in R&D Project I. Students will deliver a persuasive presentation before a panel of faculty and students to outline the key innovative and practical aspects and to synthesize key theories and competencies learned in the previous required courses. Required. Prerequisite: EXCO 61200 and approval of the Program Director. (IRR)
3 Credits