Sport Media Major — B.S.

This program is in transition, moving to the Roy H. Park School of Communication effective Fall 2017.

The sport media major prepares students for specialized careers in sport media relations, broadcast media, and print journalism. The curriculum consists of three core areas: sport management and media, communications, and liberal arts. The sport management and media core provides comprehensive exposure to all aspects of the sport industry, including its historical, cultural, sociological, economic, philosophical, and political foundations. The communications core emphasizes background in media production, marketing, media relations, and writing for publications and broadcast.

Ithaca College is one of a very few institutions in the country to award degrees in this major. Our roots in the liberal arts connect our students to the broader world around them and encourage them to think critically about the forces that shape our lives. Our graduates are well prepared to assume positions in media relations, broadcast and print media, and new media in sport organizations at the college, professional, and amateur level.


General requirements24-25
Degree specific requirements57-65
Integrative Core Curriculum 125
Complementary Liberal Arts - Required (12 credits) 20
Elective credits 35-14
Total Credits120

Please refer to "ICC" tab on our school's main page to see requirements. (SPMM 46000 will satisfy ICC Capstone.)


Included in credit count for the degree program.


60 credits of LA are required for graduation.

Degree Requirements 

Computer Science
Select 3 credits of the following:3
COMP xxxxx
Computer science elective
Presentation & Graphic Design
Select one of the following:3-4
Statistics for Business, Economics and Management
Basic Statistical Reasoning
Statistics in Psychology
Communication Skills
CMST 11000Public Communication 13
or CMST 11500 Business & Professional Comm
WRTG 10600Academic Writing I3
WRTG 20100Argument3
Select 6 credits of the following:6
Media Writing
Writing for Public Relations
Personal Essay
Writing for the Workplace
Public Essay
Magazine Writing
Writing about Sports
Social Sciences
ECON 12100Principles of Macroeconomics3
or ECON 12200 Principles of Microeconomics
Sport Management and Media
SPMM 29500Social Aspects of Sport3
Select 12 credits of the following:12
History of Sport
International Sport Administration
Sport Event and Facility Management
Sport: Philosophical Perspectives
Seminar in Sport Law
Labor Relations in Sport
Sport Governance and Policy
Youth Sport in America
Sport Economics
Sport Internet Marketing
Sport in Film and Literature
The Olympic Games
Narratives in Sport Documentaries
Sport in the Civil Rights Movement
SPMM xxxxx
Sport Management and Media Elective
SPMM 29200Minicourse in Sport Management and Media1-3
SPMM 29300Minicourses in Sport Management and Media1-3
Specific Requirements
TVR 10700Introduction to Television Studio Production4
STCM 23200Public Relations 13
STCM 24100Advertising 13
SPMM 11100Introduction to Sport Media3
SPMM 11200Contemporary Issues in Sport Management3
SPMM 24200Sport Video Production3
SPMM 29900The Evolution of Sport Media 13
SPMM 32500Sport Media Relations3
SPMM 32600Sport Marketing3
SPMM 33900Sport Publications3
MKTG 31200Principles of Marketing3
SPMM 38500Sport Consumer Behavior and Sales3
Total Credits78-83

Satisfies Complementary Liberal Arts requirement.