Academic Catalog

Integrated Marketing Communications Major — B.S.

Learn more at the Department of Strategic Communication page

Requirements for the Major

Summary

Communications course requirements37-41
Business course requirements21-24
Other course requirement3
Integrative Core Curriculum (ICC) Requirements 126-29
Other Course Electives26-30
Total Credits120

Degree Requirements

Communications Course Requirements
GCOM 13000Spark: Igniting your Future in Communications1
STCM 10300Introduction to Strategic Communication 13
STCM 11100Presentation & Graphic Design3
TVR 12100Introduction to Mass Media 13
STCM 23200Public Relations 13
STCM 24100Advertising 13
STCM 30900Media Planning3
TVR 31200Government and Media (ICC-CLA) 13
STCM 33000Advertising Copywriting and Art Direction3
STCM 33200Writing for Public Relations (ICC-WI) 13
Select one of the following:3-4
Research and Statistics for Strategic Communication (ICC-CLA & QL)
Statistics in Psychology (ICC-CLA & QL)
Select one of the following:3
Communication in Organizations (ICC-CLA)
Business & Professional Comm (ICC-CLA)
Select one of the following:3
Integrated Marketing Communications Lab
Public Relations Lab
Ad Lab
Brand Design and Communication
Communication Management Lab
Business Course Requirements
GBUS 20300Legal Environment of Business I3
ACCT 22400Reporting and Decision Making in Integrated Marketing Communication3
MKTG 31200Principles of Marketing3
MKTG 32300Consumer Behavior3
MKTG 32500Sales and Sales Promotion3
MKTG 49100Digital Marketing3
Select one of the following:3
International Marketing
Global, Intercultural, and Multicultural Public Relations
Select one of the following:3
Marketing Analytics
Selected Topics: Marketing
Other Course Requirement
ECON 12200Principles of Microeconomics 13
Total Credits64-65