Integrated Marketing Communications Minor
Scott R. Hamula, Associate Professor and Program Director
The minor in integrated marketing communications, offered in cooperation with the School of Business, provides broad-based knowledge of the theories and applications of the newly converged realms of advertising, public relations, sales promotion, and marketing. The minor provides knowledge and application of the persuasive processes used in integrated marketing communications in print, broadcast, web-based, and other media.
This minor is not open to integrated marketing communications and sport media majors. Applications for the minor are accepted once per semester; contact the dean’s office or department office for deadlines. Space is limited and acceptance is competitive. Students must have a 2.75 minimum cumulative GPA to apply, but this minimum is not a guarantee of acceptance.
|Required Courses for the Minor|
|STCM 10300||Introduction to Strategic Communication||3|
|STCM 11100||Presentation & Graphic Design||3|
|STCM 23200||Public Relations||3|
|MKTG 31200||Principles of Marketing||3|
|STCM 33000||Advertising Copywriting and Art Direction||3|
|or STCM 33200||Writing for Public Relations|
Additional Requirements for the Minor
All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.