Academic Catalog

Integrated Marketing Communications Minor

Learn more at the Department of Strategic Communication page

Requirements

Required Courses for the Minor
STCM 10300Introduction to Strategic Communication3
STCM 11100Presentation & Graphic Design3
STCM 23200Public Relations3
STCM 24100Advertising3
MKTG 31200Principles of Marketing3
Choose ONE of the following:3
Media Planning
Advertising Copywriting and Art Direction
Writing for Public Relations
Global, Intercultural, and Multicultural Public Relations
Total Credits18

Additional Requirements for the Minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.