Academic Catalog

Integrated Marketing Communications Minor

Scott R. Hamula, Associate Professor and Program Director

The minor in integrated marketing communications, offered in cooperation with the School of Business, provides broad-based knowledge of the theories and applications of the newly converged realms of advertising, public relations, sales promotion, and marketing. The minor provides knowledge and application of the persuasive processes used in integrated marketing communications in print, broadcast, web-based, and other media.

This minor is not open to integrated marketing communications and sport media majors. Applications for the minor are accepted once per semester; contact the dean’s office or department office for deadlines. Space is limited and acceptance is competitive. Students must have a 2.75 minimum cumulative GPA to apply, but this minimum is not a guarantee of acceptance.


Required Courses for the Minor
STCM 10300Introduction to Strategic Communication3
STCM 11100Presentation & Graphic Design3
STCM 23200Public Relations3
STCM 24100Advertising3
MKTG 31200Principles of Marketing3
STCM 33000Advertising Copywriting and Art Direction3
or STCM 33200 Writing for Public Relations
Total Credits18

Additional Requirements for the Minor

All prerequisite courses must be completed with a grade of B or better to qualify the student for placement in advanced courses.