Academic Catalog

Marketing Minor

Students pursuing the B.S. in business administration, accounting, or integrated marketing communications are not eligible for this overview of the field of marketing.

Required Courses
MKTG 31200Principles of Marketing3
MKTG 32300Consumer Behavior3
MKTG 41100Marketing Analytics3
MKTG 49100Digital Marketing3
MATH 14400Statistics for Business, Economics and Management4
or PSYC 20700 Statistics in Psychology
Total Credits16

Note: The above courses may have prerequisites and may require math placement scores at certain levels; refer to course descriptions.