Students pursuing the B.S. in business administration, accounting, or integrated marketing communications are not eligible for this overview of the field of marketing.
|MKTG 31200||Principles of Marketing||3|
|MKTG 32300||Consumer Behavior||3|
|MKTG 41100||Marketing Analytics||3|
|MKTG 49100||Digital Marketing||3|
|MATH 14400||Statistics for Business, Economics and Management||4|
|or PSYC 20700||Statistics in Psychology|
Note: The above courses may have prerequisites and may require math placement scores at certain levels; refer to course descriptions.