Communication Management and Design Major — B.S.

Dennis Charsky, Associate Professor and Program Director

The way an organization communicates can be the key to its success or failure. Communication Management and Design is a unique major designed for students who want to lead creative and strategic communication functions for companies and organizations of various sizes. The degree provides students with the fundamental principles and skills used in the management, strategy and design of communication for organizations.

Classes teach critical thinking, problem solving, and innovating skills that are applied to key communication areas such as reputation management and branding, employee communication and training, digital design, and event planning. Students learn to connecting creative ideas with business strategy in order to design effective communication solutions, initiatives, and campaigns that help organizations succeed.

Corporate Communication Concentration

Communication professionals are responsible for enhancing communication throughout an organization and aligning their work to the organization’s strategy. In this concentration, students learn the theory and practice around corporate and organizational communication and management. They apply their knowledge by creating creative campaigns, crafting crisis communication plans, designing corporate events, and developing strategies for managing relationships with the media, government agencies, and other stakeholders. The concentration covers areas such as; media relations, social media management, internal communications, corporate social responsibility, design management, event planning, and leadership. Students develop into communication professionals who have the insight and means to deal with challenging communication issues faced by modern organizations, both for-profit and not-for-profit.

Communication Design Concentration

Communication professionals are responsible for designing the messages, initiatives, and solutions in organizations. In this concentration, students learn to use their creativity purposefully to provide information that fosters effective and efficient understanding. Students learn the theory and practice around instructional design, information design, graphic design, and user experience. Students apply their learning by utilizing the right information with the right visuals to inspire, persuade, and inform. The concentration teaches the creative strategies designers utilize during the process of designing and covers areas such as; interface design, web design, interaction design, infographics, virtual reality, design thinking, and information design. Students develop into communication professionals who have the creativity and aptitude to help organizations innovate and prosper in the emerging information economy. 

Academic Policies

Courses at level 1 are open to seniors only by permission of the instructor. One-credit minicourses do not count as required communication management and design electives. All majors must complete a minimum of 60 credits outside communications, and a minimum of 60 credits in courses designated as liberal arts (LA).

Requirements for the Major

Summary

Major Core Requirements29
Supplemental requirements9
Concentration Requirements18-19
Corporate Communication (18 credits)
Communication Design (18-19 credits)
Integrative Core Curriculum (ICC) Requiremets 129
Other Electives34-35
Total Credits120
*

Total Credits must include 60 liberal arts credits and 60 credits outside the Park School

1

see ICC requirements for Park School

Degree Requirements

Core Requirements
GCOM 13000Spark: Igniting your Future in Communications1
STCM 10300Introduction to Strategic Communication (ICC-CLA)3
STCM 10800Communication in Organizations3
STCM 11100Presentation & Graphic Design3
STCM 12300Systemic Design (ICC-CLA)3
STCM 20200Career Pursuit1
STCM 21000Instructional Design3
STCM 21100Corporate Communication: Strategy and Design3
STCM 28800Research and Statistics for Strategic Communication (ICC-CLA & QL)3
STCM 43400Communication Management Lab3
STCM 45000Critical Issues in Organizations: Theory, Application, and Policy (ICC-CLA)3
Supplemental Requirements
WRTG 10600Academic Writing I (fulfills ICC requirement for same course) 13
MGMT 11100Introduction to Business3
WRTG 21100Writing for the Workplace3
Additional Requirements for Concentrations
Select one concentration from the list below 218-19
Total Credits56-57
1

Fulfills ICC requirements of same course.

2

Communication Management and Design majors can declare only one concentration. A concentration must be declared by the end of the sophomore year.

Concentrations

Corporate Communication Concentration

Students learn to influence communication in organizations by creating crisis communication plans, corporate events, and strategies for managing relationships with the media, government agencies, and stakeholders. Courses cover internal communications, communicating corporate social responsibility, community relations, event planning, and leadership.

Select three of the following 3-credit courses:9
Meeting and Event Management
Public Relations
Crisis Communication
Organizational Speech Writing and Interviewing (offered in Los Angeles)
Government and Stakeholder Relations
Applied Event Management
Public Relations Lab
Select two of the following 3-credit courses:6
Virtual Teams
Organizational Culture and Conflict
Leadership Communication
eLearning
Internship 1
Select one of the following 3-credit courses:3
Web Design
Interactive Media
Promotional and Instructional Video
Total Credits18
1

A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally.

Communication Design Concentration

Students learn to use their creativity purposefully. Students learn to utilize the right information with the right visuals to inspire, persuade, and inform. Courses cover graphic design, web design, interaction design, social media design, instructional design, and information design.

STCM 20600Web Design3
STCM 22000Interactive Media3
STCM 40400Communication Design Lab3
Select two of the following 3- to 4-credit courses:6-7
Introduction to Photography
Virtual Teams
Promotional and Instructional Video
Designing Social Media
Games for Marketing & Training
Internship 1
Select one of the following 3-credit courses:3
Advanced Web Design
Information Design
eLearning
Total Credits18-19
1

A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally.