Communication Management and Design Major — B.S.

Dennis Charsky, Associate Professor and Program Director

Communication management and design is a unique program combining corporate communication, communication management, and communication design. The degree teaches students about the fundamental principles inherent in their respective areas such as: internal communications, reputation management, graphic design and event planning. Students learn how these areas are integrated to craft strategic communication initiatives that guide organizations in managing crisis, restoring their reputation, effectively communicating with employees, the media, and other stakeholders, and designing appropriate web and social media outcomes to deliver those messages. 

Corporate Communication Concentration

Students learn to influence communication in organizations by creating crisis communication plans, corporate events, and strategies for managing relationships with the media, government agencies, and stakeholders. Courses cover internal communications, communicating corporate social responsibility, community relations, event planning, and leadership.

Communication Design Concentration

Students learn to use their creativity purposefully. Students learn to utilize the right information with the right visuals to inspire, persuade, and inform. Courses cover graphic design, web design, interaction design, social media design, instructional design, and information design.

Academic Policies

Courses at level 1 are open to seniors only by permission of the instructor. One-credit minicourses do not count as required communication management and design electives. All majors must complete a minimum of 60 credits outside communications, and a minimum of 60 credits in courses designated as liberal arts (LA).

Requirements for the Major

Summary

Major Core Requirements29
Supplemental requirements9
Concentration Requirements18-19
Corporate Communication (18 credits)
Communication Design (18-19 credits)
Integrative Core Curriculum (ICC) Requiremets 129
Other Electives34-35
Total Credits120
*

Total Credits must include 60 liberal arts credits and 60 credits outside the Park School

1

see ICC requirements for Park School

Degree Requirements

Core Requirements
GCOM 13000Spark: Igniting your Future in Communications1
STCM 10300Introduction to Strategic Communication (ICC-CLA)3
STCM 10800Communication in Organizations3
STCM 11100Presentation & Graphic Design3
STCM 12300Systems Thinking and Design (ICC-CLA)3
STCM 20200Career Pursuit1
STCM 21000Instructional Design3
STCM 21100Corporate Communication: Strategy and Design3
STCM 28800Research and Statistics for Strategic Communication (ICC-CLA & QL)3
STCM 43400Communication Management Lab3
STCM 45000Critical Issues in Organizations: Theory, Application, and Policy (ICC-CLA)3
Supplemental Requirements
WRTG 10600Academic Writing I (fulfills ICC requirement for same course) 13
MGMT 11100Introduction to Business3
WRTG 21100Writing for the Workplace3
Additional Requirements for Concentrations
Select one concentration from the list below 218-19
Total Credits56-57
1

Fulfills ICC requirements of same course.

2

Communication Management and Design majors can declare only one concentration. A concentration must be declared by the end of the sophomore year.

Concentrations

Corporate Communication Concentration

Students learn to influence communication in organizations by creating crisis communication plans, corporate events, and strategies for managing relationships with the media, government agencies, and stakeholders. Courses cover internal communications, communicating corporate social responsibility, community relations, event planning, and leadership.

Select three of the following 3-credit courses:9
Meeting and Event Management
Public Relations
Crisis Communication
Organizational Speech Writing and Interviewing (offered in Los Angeles)
Government and Stakeholder Relations
Applied Corporate Event Management
Public Relations Lab
Select two of the following 3-credit courses:6
Virtual Teams
Organizational Culture and Conflict
Leadership Communication
eLearning
Internship 1
Select one of the following 3-credit courses:3
Web Design
Interactive Media
Promotional and Instructional Video
Total Credits18
1

A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally.

Communication Design Concentration

Students learn to use their creativity purposefully. Students learn to utilize the right information with the right visuals to inspire, persuade, and inform. Courses cover graphic design, web design, interaction design, social media design, instructional design, and information design.

STCM 20600Web Design3
STCM 22000Interactive Media3
STCM 40400Communication Design Lab3
Select two of the following 3- to 4-credit courses:6-7
Introduction to Photography
Virtual Teams
Promotional and Instructional Video
Designing Social Media
Games for Marketing & Training
Internship 1
Select one of the following 3-credit courses:3
Advanced Web Design
Information Design
eLearning
Total Credits18-19
1

A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally.