Learn more at the Department of Strategic Communication page

Summary

Course List

Code	Title	Credits
Major Core Requirements		56
Integrative Core Curriculum (ICC) Requirements and Other Electives 1		64
Total Credits		120

¹

This major is approved to fulfill the Integrative Core Curriculum requirement for the Social Science perspective.

Degree Requirements

Course List

Code	Title	Credits
STCM 10300	Introduction to Strategic Communication	4
STCM 11100	Presentation and Graphic Design	4
STCM 23200	Public Relations: Theory and Practice	4
STCM 24100	Advertising, Promotion, and Brand Experiences	4
STCM 30900	Media Planning	4
MKTG 31200	Principles of Marketing	4
STCM 28800	Research and Statistics for Strategic Communication	4
ADVERTISING electives: choose 8 credits		8
STCM 21200	Experience Design
STCM 21500	Advanced Visual Communication (Advanced Visual Communication)
STCM 33000	Advertising Copywriting and Art Direction
STCM 43000	Brand Design and Communication Lab
TVR 31200	Media Law 1
PUBLIC RELATIONS electives: choose 8 credits		8
STCM 27700	Social Impact Communications (Social Impact Communications)
STCM 30000	Crisis Communication
STCM 30100	Social Media Strategy
STCM 33200	Writing for Public Relations
STCM 36600	Global, Intercultural, and Multicultural Public Relations
TVR 31200	Media Law 1
MARKETING electives: choose 8 credits		8
Select any MKTG courses (excluding MKTG 31200 Principles of Marketing)
Select one Advanced Lab course:		4
STCM 42000	Integrated Marketing Communications Lab
STCM 44000	Public Relations Lab
STCM 44100	Ad Lab
Total Credits		56

¹

TVR 31200 can only be applied to one elective group