Advertising, Public Relations, and Marketing Communications - B.S.
Summary
| Code | Title | Credits |
|---|---|---|
| Major Core Requirements | 58-60 | |
| Integrative Core Curriculum (ICC) Requirements and Other Electives 1 | 62-60 | |
| Total Credits | 120 | |
- 1
This major is approved to fulfill the Integrative Core Curriculum requirement for the Social Science perspective.
Degree Requirements
| Code | Title | Credits |
|---|---|---|
| STCM 10300 | Introduction to Strategic Communication 1 | 4 |
| STCM 11100 | Presentation and Graphic Design | 4 |
| STCM 23200 | Public Relations: Theory and Practice 1 | 4 |
| STCM 24100 | Advertising, Promotion, and Brand Experiences 1 | 4 |
| STCM 30900 | Media Planning | 4 |
| MKTG 31200 | Principles of Marketing | 4 |
| TVR 31200 | Media Law 1 | 4 |
| STCM 33000 | Advertising Copywriting and Art Direction | 4 |
| STCM 33200 | Writing for Public Relations 1 | 4 |
| Select one Statistics course: | 4 | |
| Research and Statistics for Strategic Communication 1 | ||
| Statistics for Business, Economics and Management 1 | ||
| Statistics in Psychology 1 | ||
| Select at least 15 credits of MKTG and STCM electives: | 15-16 | |
| Consumer Behavior | ||
| Sales and Sales Promotion | ||
| International Marketing | ||
| Marketing Analytics I | ||
| Marketing Analytics II | ||
| Digital Marketing | ||
| Selected Topics: Marketing | ||
| Brand Management | ||
| Social Media Strategy | ||
| Global, Intercultural, and Multicultural Public Relations | ||
| Select one Advanced Lab course: | 3-4 | |
| Integrated Marketing Communications Lab 1 | ||
| Brand Design and Communication Lab | ||
| Communication Strategy Lab | ||
| Public Relations Lab | ||
| Ad Lab | ||
| Total Credits | 58-60 | |
- 1
Liberal arts courses.