Academic Catalog

Advertising, Public Relations, and Marketing Communications - B.S.


Major Core Requirements64-65
Integrative Core Curriculum (ICC) Requirements and Other Electives 156-55
Total Credits120

Degree Requirements

Communications Course Requirements
GCOM 13000Spark: Igniting your Future in Communications1
STCM 10300Introduction to Strategic Communication 13
STCM 11100Presentation & Graphic Design3
TVR 12100Introduction to Mass Media 13
STCM 23200Public Relations 13
STCM 24100Advertising 13
STCM 30900Media Planning3
TVR 31200Media Law 14
STCM 33000Advertising Copywriting and Art Direction3
STCM 33200Writing for Public Relations (ICC-WI) 13
Select one of the following:3-4
Research and Statistics for Strategic Communication (ICC- QL)
Statistics in Psychology (ICC- QL)
Select one of the following:3
Communication in Organizations
Business and Professional Communication
Select one of the following:3
Integrated Marketing Communications Lab
Public Relations Lab
Ad Lab
Brand Design and Communication
Communication Management Lab
Business Course Requirements
GBUS 20300Business Law I2
ACCT 22400Accounting for the Real World3
MKTG 31200Principles of Marketing3
MKTG 32300Consumer Behavior3
MKTG 32500Sales and Sales Promotion3
MKTG 49100Digital Marketing3
Select one of the following:3
International Marketing
Global, Intercultural, and Multicultural Public Relations
Select one of the following:3
Marketing Analytics
ST: Marketing
Other Course Requirement
ECON 12000Principles of Economics4
Total Credits65-66