Advertising, Public Relations, and Marketing Communications Minor
Learn more at the Strategic Communication page
Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses for the Minor | ||
| STCM 10300 | Introduction to Strategic Communication | 4 |
| STCM 11100 | Presentation and Graphic Design | 4 |
| STCM 23200 | Public Relations: Theory and Practice | 4 |
| STCM 24100 | Advertising, Promotion, and Brand Experiences | 4 |
| MKTG 31200 | Principles of Marketing | 4 |
| Choose ONE of the following: | 4 | |
| Media Planning | ||
| Advertising Copywriting and Art Direction | ||
| Writing for Public Relations | ||
| Global, Intercultural, and Multicultural Public Relations | ||
| Total Credits | 24 | |