Marketing Minor
Students pursuing the B.S. in business administration, accounting, or integrated marketing communications are not eligible for this overview of the field of marketing.
Code | Title | Credits |
---|---|---|
Required Courses | ||
MKTG 31200 | Principles of Marketing | 3 |
MKTG 32300 | Consumer Behavior | 3 |
MKTG 41100 | Marketing Analytics | 3 |
MKTG 49100 | Digital Marketing | 3 |
MATH 14400 | Statistics for Business, Economics and Management | 4 |
or PSYC 20700 | Statistics in Psychology | |
Total Credits | 16 |
Note: The above courses may have prerequisites and may require math placement scores at certain levels; refer to course descriptions.