Communication Management and Design Major — B.S.
Learn more at the Department of Strategic Communication page
This B.S. degree requires 60 liberal arts credits out of the 120 credits required for graduation.
The bachelor of science (B.S.) program in communications management and design has two concentrations: corporate communication, and communication design. Students typically declare their concentration prior to the third year.
Requirements for the Major
Summary
Code | Title | Credits |
---|---|---|
Major Core Requirements | 56-57 | |
Integrative Core Curriculum (ICC) Requirements and Other Electives 1 | 64-63 | |
Total Credits | 120 |
* | Total Credits must include 60 liberal arts credits and 60 credits outside the Park School |
1 | This major is approved to fulfill the Integrative Core Curriculum requirement for the Creative Arts perspective. |
Degree Requirements
Code | Title | Credits |
---|---|---|
Core Requirements | ||
GCOM 13000 | Spark: Igniting your Future in Communications | 1 |
STCM 10300 | Introduction to Strategic Communication | 3 |
STCM 10800 | Communication in Organizations | 3 |
STCM 11100 | Presentation & Graphic Design | 3 |
STCM 12300 | Systemic Design | 3 |
STCM 20200 | Career Pursuit | 1 |
STCM 21000 | Instructional Design | 3 |
STCM 21100 | Corporate Communication: Strategy and Design | 3 |
STCM 28800 | Research and Statistics for Strategic Communication (ICC- QL) | 3 |
STCM 43400 | Communication Management Lab | 3 |
STCM 45000 | Critical Issues | 3 |
Supplemental Requirements | ||
WRTG 10600 | Academic Writing I (fulfills ICC requirement for same course) 1 | 3 |
MGMT 11100 | Introduction to Business | 3 |
WRTG 21100 | Writing for the Workplace | 3 |
Additional Requirements for Concentrations | ||
Select one concentration from the list below 2 | 18-19 | |
Total Credits | 56-57 |
1 | Fulfills ICC requirements of same course. |
2 | Communication Management and Design majors can declare only one concentration. A concentration must be declared by the end of the sophomore year. |
Concentrations
Corporate Communication Concentration
Students learn to influence communication in organizations by creating crisis communication plans, corporate events, and strategies for managing relationships with the media, government agencies, and stakeholders. Courses cover internal communications, communicating corporate social responsibility, community relations, event planning, and leadership.
Code | Title | Credits |
---|---|---|
Select three of the following 3-credit courses: | 9 | |
Meeting and Event Management | ||
Public Relations | ||
Crisis Communication | ||
Organizational Speech Writing and Interviewing | ||
Communicating with Stakeholders | ||
Applied Event Management | ||
Public Relations Lab | ||
Select two of the following 3-credit courses: | 6 | |
Virtual Teams | ||
Organizational Culture and Conflict | ||
Leadership Communication | ||
eLearning | ||
Internship 1 | ||
Select one of the following 3-credit courses: | 3 | |
Web Design | ||
Interactive Media | ||
Promotional and Instructional Video | ||
Total Credits | 18 |
1 | A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally. |
Communication Design Concentration
Students learn to use their creativity purposefully. Students learn to utilize the right information with the right visuals to inspire, persuade, and inform. Courses cover graphic design, web design, interaction design, social media design, instructional design, and information design.
Code | Title | Credits |
---|---|---|
STCM 20600 | Web Design | 3 |
STCM 22000 | Interactive Media | 3 |
STCM 40400 | Communication Design Lab | 3 |
Select two of the following 3- to 4-credit courses: | 6-7 | |
Introduction to Photography | ||
Virtual Teams | ||
Experience Design | ||
Promotional and Instructional Video | ||
Social Media Strategy | ||
Games for Marketing & Training | ||
Internship 1 | ||
Select one of the following 3-credit courses: | 3 | |
Advanced Web Design | ||
Information Design | ||
eLearning | ||
Total Credits | 18-19 |
1 | A maximum of 3 credits of STCM 41200, STCM 49000, STCM 49800 and/or STCM 49900 may be applied totally. |